Why Choose Organic Cotton

Organic cotton represents a return to safe and sustainable practices. It is grown with natural fertilisers and is free from toxic chemicals. The most notable difference between organic cotton and regular cotton is that the cotton is grown without the use of harmful pesticides.

Organic farmers rely on crop rotation to replenish and maintain soil fertility. These safe farming methods preserve the soil, conserve energy, and help to protect the health of the people in the community where the cotton is grown. This means that clothing made with organic cotton is also chemical free and hypoallergenic making it the best choice for your family and the environment.

Pure Start Organics fabrics are 100% Global Organic Textile Standard (GOTS) or Organic Cotton Standard (OCS 100) certified. They have also been tested for harmful substances under the OEKO-TEX Standard 100. This ensures the softest, safest material for the delicate and sensitive skin of your little one. 


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