Our Story

We are a New Zealand owned and operated family business. The company was founded in 2017, after the birth of our first child with the aim to provide premium but also affordable organic and eco-friendly baby products in order to make these accessible to more families. We are proud to say that all our fabric products are made from 100% certified organic cotton or merino wool ensuring the safest and softest material for the delicate and sensitive skin of your baby. Other brands that we stock are carefully selected in order to ensure the very best quality for your child.

Why choose organic cotton? It is extra soft, hypoallergenic and most importantly produced free from any chemicals making it the best choice for your family and the environment. 

We hope you love our products as much as we do!

Lots of love,

Ina, Pure Start Organics Founder & Owner


About us  





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